Digital camera chassis makers will see their shipment volume increase in 2011 benefiting by Japan-based digital camera vendors releasing production to their Taiwan-based OEMs; however, the fierce price competition in the retail channel will cause chassis makers to see their profitability grow a lot weaker than their shipments because OEMs will try to cut their quotes to save cost, according to sources from chassis makers.
The sources expect their shipments in 2011 will have chance to grow 15-20% on year, but their profitability is unlikely to see similar growth.
In 2011, since Korea-based brand vendors only released a limited amount of orders to Taiwan chassis makers, the sources believe Japan-based brands will be the largest contributor to their revenues, a lot higher than the US- or Korea-based brands.
As Japan brand vendors expanding their outsourcing, Taiwan-based chassis maker AVY Precision recently revealed that its two plants in China are already fully loaded for the first half of 2011 with monthly capacity reached five million units.
In addition, with AVY's invested joint venture, which is expected to continue receiving iPad 2 chassis orders, the market watchers believe AVY should be able to achieve a new revenue high in 2011, the market watchers noted.
The fellow chassis maker Donpon Precision, benefiting by its digital camera OEM partners is expected to see its chassis shipments have better on-year growth than the global digital camera shipments in 2011, the market watcher added.
Source from：http://www.digitimes.com/news/a20110214PD230.html
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