Monday, May 23, 2011

Everybody is Wearing Sterling Silver Jewelry


Jewelry has had an important place in man's culture. Though traditionally it was gold and diamonds that dominated the world of fashion and ornaments, silver jewelry can be said to have been relegated to a place far away. Silver jewelry has always played a part not only in Egyptian tradition, but also in Hollywood.

Shopping for silver jewelry is seeing a tremendous increase offline and online. E-Bay has turned out to be a hot place for making purchases of jewelry online. A considerable percentage of this jewelry consisted of sterling silver jewelry. This has been revealed in a survey conducted by JCOC.

This Mother's Day sales figures have been revealing. A good number of shoppers have opted for sterling silver jewelry. The survey by the Jewelry Consumer Opinion Council reported the findings the other day. It says that many a shopper had a change of heart when they were actually in shops looking over things. 56% of the shoppers who had come to the shops had intended to buy some other metal, but ended up buying sterling silver jewelry. White gold has been left far behind by silver jewelry. The most popular jewelry pieces were necklaces and earrings. Chances are that you will see a lot of mothers wearing some choice sterling silver jewelry - and smiles to match.

The buyers were all conservative to an extent, in that they were not splurging their money. A sizable number of them were content with spending less than $100. About the same number of people had opened their wallets a little wider and dished out up to $200. Consumers seem to aim for quality, which sterling silver jewelry undoubtedly has, but at a cost less than they would pay for traditional costume jewelry or gold and diamond jewelry.

A surprisingly large number were also happy to shell out $1,000, or just less. This only shows that up market folk are not averse to trying something different, as long as it spells taste.

The upper strata of society too have taken to purchasing and wearing sterling silver jewelry. It is not uncommon now to see some very rich people wearing it. Fashion models have been seen glittering in it. You surely have heard about the Paris Hilton Collection, haven't you? It has some choice silver in it. Hollywood mega stars like Charlize Theron are proudly wearing silver jewelry. So you are in some good company by wearing exclusive silver jewelry.

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